In Summer 2017 the Ontario Cannabis Consumer & Retail Alliance (OCCRA) was founded as a non-profit in collaboration with Cannabis Trade Alliance of Canada (CTAC), Cannabis Friendly Business Association (CFBA) and Canadian Association of Medical Cannabis Dispensaries (CAMCD). OCCRA aims to build a grassroots campaign Sensible ON, which aims to poll constituents across the province gathering data riding by riding on what cannabis consumers want in Ontario.


The intended goal of OCCRA is to advocate for: 1. private cannabis retail, and 2. consumption spaces in Ontario.


Through consumer stakeholder engagement OCCRA aims to work across political parties to foster sensible cannabis policy in Ontario.


Tyler James

Tyler James

Tyler brings years of cultivated relationships and extensive market research to OCCRA. He champions patient needs and interests, integrity, communication, transparency, and professionalism to form strong relations between the frontline and the cannabis industry. Tyler studied political science and legal foundation at the University of Wales, bringing to Eden his passion for social reform and justice. His input allows OCCRA to adapt to the changing cannabis sector in Canada. Tyler’s professional background is within the boutique investment banking environment. Where he facilitates venture debt and M&A deals with Firepower Capital, Osprey Capital Partners, and Yorkdale Partners. Tyler has also closely consulted in international food import/export for Pinnacle Trading based in the Caribbean.

Lisa Campbell

Lisa Campbell

Lisa Campbell is the Spokesperson for the Cannabis Friendly Business Association and Principal Consultant at Mobile Revolutions, helping Canadian cannabis companies navigate legalization domestically and globally. Lisa has worked extensively in drug policy over the years, inspired in part by her own family’s struggle against alcohol prohibition. As the former Outreach Director for Canadian Students for Sensible Drug Policy, Lisa has a strong background in public affairs and PR and holds a Masters of Environmental Studies at York University.

Imre Kovacs

Imre Kovacs

Imre Kovacs brings entrepreneurial drive, intellectual curiosity and decades of hands-on business experience to all aspects of the cannabis industry. Through design innovation, technological improvements and tireless advocacy, Kovacs is advancing sustainable cannabis production methodologies, as well as public opinion surrounding the use of cannabis products. Together with his business partners Kovacs designed, built and operated Canada’s first legitimate retail medical cannabis dispensary, which became the model for other industry retailers.

In 2013, the group established The Herbal Health Centre Dispensary. In two years, the sophisticated, service-oriented business has grown to more than 2500 members. Kovacs is also applying his passion for sustainable business development as a founding member of Quintet, a strategic alliance of business professionals with a focus on sustainable growth, and The Cannabis Trade Alliance of Canada, a not-for-profit organization supporting the development of a safe and ethical and inclusive cannabis industry.

Abi Roach

Abi Roach

Abi Roach is the owner of HotBox lounge + shop, HotBox Honegrown , and Hotbox Jamaica Bud & Breakfast, publisher of Spliff Magazine and a director at the CFBA (Cannabis Friendly Business Association). She has been in the Cannabis lifestyle & tourism industry for near to 20 years. Abi has dedicated her life to the freedom of cannabis consumers and the normalization and now legalization of cannabis.


Latest Updates

Mar 18, 2018

Donate Today

The time is now to donate to sensible cannabis policy in Ontario! Sensible Ontario is a grassroots campaign dedicated to making cannabis retail an election issue in Ontario. Our team of...

Feb 26, 2018

Lounges Day of Action - March 1st

Sensible Ontario has gotten off to a great start, but we need your help to take action! Time is ticking until the Attorney General's March 5th consultation on lounges is due, this is the very last week that...

View all updates

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  • posted about this on Facebook 2018-03-13 21:27:18 -0700
    Check this out and join the fight for lounges!
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    About your nation
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    Let’s help the people of Ontario profit from “Legal” cannabis instead of just the government of Ontario!
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    Don’t wait we can help n make a difference
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    Hey you sign up don’t what
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